SMS Consulting is a full service Market Research Agency in Lagos, Nigeria.

With operational coverage extending across the sub-Saharan African countries including Ghana, Liberia, Sierra Leone, Cameroon and Cote d'Ivoire. SMS provides clients with effective solutions in all aspects of Market Research including Market Evaluation, Consumer Analysis and Field Data Collection Services.

To find out more about SMS and our services - contact one of our team on +234 802 316 1028; or email

Our Services

Market Evaluation Products

  • Market Size and Segmentation
  • Product Performance and Monitoring
  • Retail Audit and Distribution Measurement
  • Market and Competitive Intelligence
  • Pricing and Value for Money Studies

Consumer Analysis Products

  • Usage and Attitude Studies
  • Customer Satisfaction Surveys
  • Online and Social Media Surveys
  • Marketing Communications Research
  • New Product and Concept Development
  • Reputation/Image Audit

Fieldwork & Data Gathering Products

  • Quantitative and Qualitative Field Operations
  • Focus Group Organization and Moderation
  • Consumer Interviews and Contacts
  • Mystery Shopping
  • Ethnographic and Observational Research.

Our Capabilities

Our Unique Approach

We Engage

We Listen

We Analyse

We Recommend

Key Clients